Looking to start a business? Want to try and find your niche? Need advice on how to grow a community? Today's conversation is with Riley O'Shaughnessy - CEO of a growing local business (Local Board Swap) that caters to locals (mainly surfers) looking to buy and sell anything that has to do with a board. Together we discuss how he found his niche, how he has outsourced work, as well as how your language of sales can completely improve your interaction with clients.