After 10 years of experience in digital and social marketing, Maddison Danforth decided that she wanted to help small businesses that didn’t have budgets for large agencies. So, on a Friday afternoon, she left her full-time job. The following day she started her agency called Boho Social. 
  
 In the past 3 years, Boho Social has helped small businesses use organic social media to see results like growing from $2.5K to $20K in 6 months. In addition, Maddison was named one of the "Top 10 Female CEOs to Watch" by Yahoo Finance and conducts regular workshops on the power of organic social. 
  
 Listen to Mollie and Maddison discuss:
  The value of organic vs. paid social media
 How she launched her social media agency
 Why she chose a Boho-style brand
 How to balance client load and consulting packages  
 Why she hired a business coach to help with her pricing 
 Why you should hire before you’re ready
 Anxiety surrounding raising her prices and the surprising response 
 And much more organic social media advice…
   
  
  
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 Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 
  
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061: Starting a Social Agency from Scratch with Maddison Danforth of Boho Social

At Foundr, we’re on a mission to democratise entrepreneurial education, and on our way to building one of the largest online schools in the world for entrepreneurs. 

We interview some of the greatest founders of our generation (Mark Cuban, Seth Godin, Tim Ferriss, Tony Robbins, Barbara Corcoran, Daymond John & many more) to find out how they did it, so you can too. 

However… in this series, we’re doing things a little differently. We’re working with our own students in our community, who are in the deep within the process of building their very own successful business. These are the founders of tomorrow, who’ve stood where you are- and are on the way to building the business of their dreams. 

Now, before we jump in-- our lawyers have told us to tell you this, of course we can't guarantee you will have results like some of the stories we’re about to share in this show, and as you know-- with any business it's a lot of hard work in addition to completing any online course.  That said, welcome to ‘From Zero to Foundr’.

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Marketing

Entrepreneurship

After a decade of grinding in the corporate world, Chavarne Wright finally hit burnout. So, she decided to combine her passion for animals with a dream of starting an ecommerce business. In less than 6 months, she launched Le Paws, a proud Australian eco-boutique pet brand. The brand’s best-seller is an ethical, functional, and stylish feeding mat inspired by Chavarne’s Chief Meow Officer–Daisy. Le Paws was featured in British Vogue this spring, and this summer plans to expand its product line and distribute to wholesalers. 
  
 Listen to Mollie and Chavarne discuss: 
  Quitting her corporate career and going all-in on Le Paws
 The challenges of breaking into the pet industry 
 How the Start and Scale course helped her create a brand identity 
 The importance of naming conventions for a brand
 Understanding cultural and communication differences with suppliers
 Making the Le Paws dining mats reversible and durable 
 Shifting her launch date 6 times
 Why entrepreneurs need to be flexible
 Getting featured in British Vogue 

 And much more pet industry advice…
   
  
  
 Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
  
 Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 
  
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065: From Corporate Burnout to Boutique Pet Brand with Chavarne Wright of Le Paws

Three years ago, Tish Fletcher’s health plummeted. She took meds to deal with chronic pain but didn’t feel like she had control of her body. After trying CBD products, Tish was finally pain-free and living a healthy lifestyle. Immediately, Tish started making her own CBD products and selling them to friends and family. So, she launched Fletcher + Reese, a wellness brand specializing in CBD-infused bath and body products.
  
 Listen to Mollie and Tish discuss: 
  Making bath products inspired by her grandmother 
 Transitioning from homemade to manufacturing her products
 The red tape around producing and selling CDB 
 Finding a payment processor for CBD products 
 Building a personal brand as a certified CBD advisor and coach 
 How the Instagram Domination course helped her go from 9K to 40K followers
 Her plans to open up a storefront called Thrive Wellness Lounge
 And much more CBD and startup business advice...
   
  
  
 Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
  
 Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 
  
 For more Foundr content, follow us on your favorite platform: 
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064: From Pain to Purpose with Tish Fletcher of Fletcher + Reese

Samantha Brett surveyed 2,000 millennials asking what they don’t like about traditional sunscreen. There were 3 universal answers–white, sticky, and bad for the skin. So Samantha reversed engineered to create the first SPF 50+ mist for over makeup. Alongside her partner, Samantha launched Naked Sundays in January of 2022 and and 6 figures in 4 weeks. And within 3 months, Nake Sundays became Australia’s #1 SPF skincare brand. 
  
 Listen to Mollie and Samantha discuss: 
  How her background working at Vogue and Marie Claire inspired her research 
 The 9 months manufacturing process
 Spending over a year building her Instagram presence 
 Creating vegan collagen from scratch 
 Obsessively listening to Nathan Chan and Gretta van Riel 
 How she manages her full-time job as a journalist and mother
 Creating a logo that would fit the bottling and packaging
 How lilac became the color icon of Naked Sundays 
 Winning the 2022 Mecca Beauty Innovation Award 
 Susutaining their growth and future products
 And much more skincare business advice…
   
  
  
 Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
  
 Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 
  
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063: From Zero to 6 Figures in 1 Month with Samantha Brett of Naked Sundays

Destiny Drive offers a 26-day manifestation journal that provides life assessment tools, encouragement, and accountability to reach your dreams. Founder Leah Toth describes it as “the soft 26,” the opposite of 75 Hard. Leah’s drive for her business came after the second COVID lockdown in Melbourne. She didn’t want to fall into the same negative patterns and started collecting her manifestations in a journal. One of the manifestations was starting a side hustle, which ironically became the custom journal she created. 
  
  How she created her manifestation journal 
 Why she feels like Hannah Montana 
 How she found a designer in the Start and Scale community 
 Selling out of every product order in her first year
 Creating journal challenges for her community 
 Why she’s taking the Start and Scale course again
 The backward bucket list 
 And much more side hustle advice…
   
  
  
 Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
  
 Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 
  
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  Foundr.com
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 Magazine

061: Starting a Social Agency from Scratch with Maddison Danforth of Boho Social

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