On this podcast we have talked about start-ups before, but the mystic qualities that get attributed to them are by no means rooted in reality. You have to work hard, recognize opportunities and leverage your network to be able to potentially solve your customers' problems. 

Today, we are roasting marshmallows with someone who has been through this and ultimately ended up getting his start-up, linc.sh, acquired by Cloudflare.

Even though his start-up has been a success, when people ask Erwin that they want to have their very own start-up, his initial response usually is a very puzzled "why??". 

Erwin describes himself as an eternal developer, recovering management consultant and never satisfied with a status quo.

Erwin on twitter: https://twitter.com/evanderkoogh and linkedin: https://www.linkedin.com/in/evanderkoogh/