My friend Harley consults with me about starting his new YouTube Channel. I can not stress this enough guys, that with the advancement of microtechnology and higher quality equipment at significantly lower prices than 20 years ago, the audiovisual market is very saturated and very competitive. Creating an outstanding video or having great talent is NOT good enough anymore--- it's all about promotion. You have to spend many more hours getting your name and content out there to let people know you exist. My written formula for virality will come in a later episode.

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