Starting and Scaling a Business

Gini Dietrich makes a confession in this week's Spin Sucks podcast episode. She describes that, because she's run her own company for years, taking the responsibility and the risks and reaping the rewards, she’ll never be a good employee. She says she wasn’t a good employee when she was employed so today she is certain she'd make whomever hired her absolutely miserable.

But that isn’t to say creating an agency has been easy. It’s not. It’s one of the hardest things she's ever done—and just when you get good at something, the business changes or, you know, something like a global pandemic happens, and you have to learn something new. Or completely change your business model. 

But it also is the best employment for some—and it could be for you, as well. As we figure out what the next 18-24 months could look like, becoming your own boss might be an option for you. Some of you because you’ve been furloughed or laid off or because the business has scaled down or because the company has completely gone out of business.

Whatever the reason, let’s talk about what it takes to be an entrepreneur and scale a business. 

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