Conventional wisdom in the startup world tells us to start small and build up incrementally, but that's not always the right choice. Today on the podcast, Eric Ries is joining Matt to discuss the merits of choosing to pursue an audacious, world-changing, seemingly impossible vision. Tune in as they talk about the benefits of aiming high, which include attracting top talent, retaining loyal customers, and fostering clear communication.

Eric is founder of LTSE, the Long Term Stock Exchange, a business he started several years ago in partnership with Marc Andreessen, and is the author of the world-changing book The Lean Startup.