In this episode, we (Alex and Herbert) discuss what they would do if they were starting a tutoring or language teaching business from scratch.

We'll discuss how to split your time between your "main stage" and "back stage" marketing efforts, how to run experiments, the minimum investment you need to run experiments to find your ideal target market, pricing, virtual classroom and online school software to consider, retention strategies and how to build your marketing channels.

If you're starting your own tutoring or language education business, this is the episode for you.

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