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"Starting from Scratch" - The Marketing Playbook for Startup Dental Practices
Just opening a dental practice and not sure where to start with marketing?
In this episode of the Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig break down the free and low-cost marketing moves that every new practice should prioritize — before spending a dime on ads or SEO. While most of their client work is with established practices, Dan and Brian have a lot to say about what actually moves the needle in the early days, and what startup practice owners should ignore entirely.
They cover setting up and optimizing your Google Business Profile (still the #1 local SEO ranking factor heading into 2026), building an affordable website that gets you from zero to early revenue, getting real photography without blowing your budget, and building your Google review velocity from day one. They also dig into why your front desk conversion rate matters more than almost any marketing tactic — and close with a warning about the cheap, automated SEO packages that are quietly preying on new dental practices.
If you're opening a new practice or working with a lean marketing budget, this episode is packed with actionable steps you can start on today.
📋 Full show notes: https://www.dentalscapes.com/starting-from-scratch-the-marketing-playbook-for-startup-dental-practices/
Ready to talk through your practice's marketing strategy? Book a free strategy call with DentalScapes at https://dentalscapes.com/start — we'll point you in the right direction, wherever you are in your growth journey.
View all episodes
By DentalScapesJust opening a dental practice and not sure where to start with marketing?
In this episode of the Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig break down the free and low-cost marketing moves that every new practice should prioritize — before spending a dime on ads or SEO. While most of their client work is with established practices, Dan and Brian have a lot to say about what actually moves the needle in the early days, and what startup practice owners should ignore entirely.
They cover setting up and optimizing your Google Business Profile (still the #1 local SEO ranking factor heading into 2026), building an affordable website that gets you from zero to early revenue, getting real photography without blowing your budget, and building your Google review velocity from day one. They also dig into why your front desk conversion rate matters more than almost any marketing tactic — and close with a warning about the cheap, automated SEO packages that are quietly preying on new dental practices.
If you're opening a new practice or working with a lean marketing budget, this episode is packed with actionable steps you can start on today.
📋 Full show notes: https://www.dentalscapes.com/starting-from-scratch-the-marketing-playbook-for-startup-dental-practices/
Ready to talk through your practice's marketing strategy? Book a free strategy call with DentalScapes at https://dentalscapes.com/start — we'll point you in the right direction, wherever you are in your growth journey.