In this video, we explore how lawyers can confidently approach accountants to build valuable referral relationships. Learn practical conversation starters and strategies that focus on reciprocity rather than one-sided requests.

This guidance stems from a question from a Melbourne-based commercial lawyer who regularly encounters accountants but struggles with initiating referral conversations. We provide specific language, techniques, and follow-up strategies that create mutual value for both professionals.

Key topics covered:

• Why accountant-lawyer referral relationships matter
• Common mistakes lawyers make when approaching accountants
• The "So Do We" technique for starting conversations
• The seminar/event collaboration approach
• How to offer value through ad-hoc advice
• Effective follow-through strategies

📝 Read the full article: https://www.pillarscroll.com/insights/accounting-referral-partnerships-for-lawyers/ 

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