Today, we're going to talk about the most important component of marketing: purpose. As we start a new year, we begin implementing new and refreshed marketing plans, but do these updated plans speak to your organization's purpose? When a brand has a purpose, they are able to surpass what's happening in the market. So, in today's new episode, we are discussing what an organizational purpose is and providing some questions to ask yourself in order to find your own.

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.