Rebecca Nackson is the founder of Notable, an agency focused on engagement retention in the user journey. Rebecca brings over a decade of experience managing acquisition, engagement, and product development for Prolific Interactive, iHeartMedia, Bandsintown Group, Audible, and IBM.

Questions Rebecca Answered In This Episode:

• What are 3 things people should know who want to start their own agency?

Timestamp:

• 3:00 Recipe for engagement retention and reducing customer loss
• 4:47 Taking notes on being an end-user to build empathy
• 7:22 Learning which parts to outsource
• 11:35 The people part of the puzzle
• 14:17 Identify the one thing you do best

Quotes:

“There has to be this ruthless prioritization about what any of us can bite off in a day.”

“Better to be top-of-mind when someone thinks of one thing, rather than middle-of-mind for a bunch of things.”

“What really hit me is how it’s not about having the best solution or the best deck or the best pitch -- It’s about the human nature and the human side of the relationships, and that’s how you get them to change.”

Mentioned In This Episode:

Notable
Justworks