Host Patrick Morrissey interviews Altify’s Sr. Director of Product Marketing, Nigel Cullington about the results of Altify’s Customer Optimization Benchmark Study. Pat and Nigel discuss  the report results which show  dramatic shifts underway for companies attempting to drive top-line results. Customer Optimization appears to be the secret sauce for these companies as they look at sales and marketing leadership and execution.

• Revenue Growth is the top Priority (Optimizing for growth starts with people)

The 29 page report, loaded with graphics and charts is discussed at length.   

Down load the report here: 

The research report is reviewed on the Sales Lead Management Today blog and has earned a Recommended Read badge.

Predictable Revenue Radio is hosted by Patrick Morrissey and is sponsored by Altify.

Altify's CRO applications helps thousands of salespeople, sales leaders and executives achieve sustained customer revenue optimization and sales success.