Ever wonder how news outlets decide what to report and what not to report on? In this episode of Startup BizCast I go solo, and try to give you an explanation, as well as some tips to beef up the newsworthiness of your news release or story idea. I didn’t mention this in the episode, but let’s make sure this is clear — I’m talking about traditional media. Things like new media and social media … well, that’s another episode.

In this week’s BizCast Brief: Health insurance a problem for small business owners, Wal*Mart in the SEO business, and help for your 2008 business plan.

Mentioned in this week’s episode:

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCastâ€s theme music is “Dangerous Toys” by George Fletcherâ€s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.