Despite having a bigtime name behind them, businesses like McDonalds, Hair Cuttery, and Century 21 are all small businesses.   They’re franchises, and most of the time they’re owned by someone in your area.   There are challenges inherant to marketing a franchise small business, however, not the least of which is that people don’t often view them as being home grown.   This week’s guest on Startup BizCast is Sherri Fishman from Fishman PR, a public relations firm that specializes in marketing franchisees and franchisers.   She’ll have some tips on how you can work to get publicity for your franchise small business.

NOTE: There was a bit of audio difficulty in this week’s episode.   We had trouble with the interview phone line, which led to a ticking sound while Ms. Fishman talks.   I attempted to filter it out, but it only made things worse.   My apologies for the lapse in quality!

Also this week, in the BizCast Brief … help for UK small businesses, the best places in Canada to have a small business, and things aren’t as bad as they seem economically!

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Links mentioned in this week’s episode:

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Startup BizCastâ€s theme music is “Entranced” by Blake Emrys. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.