Mike’s Fancy Cheese is an example of a successful equity crowdfunding campaign.

Successful rewards-based crowdfunding campaigns include the likes of Oculus (who funded the Oculus Rift VR headset and were eventually taken over by Facebook) and Pebble, having created multi-million dollar companies following crowdfunding campaigns.

But even if your sights are set lower for your startup, rewards-based crowdfunding can be an effective way to build awareness and funds.

A crowdfunding campaign can also help you gauge interest in your idea.

Finally, with rewards-based crowdfunding you will have to accept the double-edged sword of having little to no outside input. | To read full story, visit https://startuparound.com/read/1576278008.9881272/Startup-crowdfunding:-what-every-founder-needs-to-know?ref=audio_experience