Building something that doesn't exist is what some entrepreneurs thrive on. The risk, challenges, and potential drove Archie Hamilton to pioneer an entire industry in China. Archie Hamilton founder and CEO of Split Works, started in 2006 to help build the music festival industry in China. Realizing that there was no audience here, he started to make up the rules and fought to understand his audience while learning how to survive, and built one of the greatest music festivals in China.