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Startup Marketing Lessons | Ben Pollack - Head of Marketing at Parabola
Ben Pollack is the Head of Marketing at Parabola and GTM, Expert in Residence at First Round Capital.
Ben talks about why he chose to join Parabola, his playbooks for startup marketing, and what has been working (and not working) for his team.
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We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe
_____
Follow Ben:
Linkedin: https://www.linkedin.com/in/ben-polla...
_____
Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter/X: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
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Timestamps:
00:00 Intro
3:20 Startup Marketing Career Path
6:30 How to Grow as a Marketing Leader
12:50 Lessons to Lead a Marketing Team
15:08 Scrappy Ways to Grow Your Pipeline17:10 Paid Search Mistakes for Startups
20:15 Retention Marketing
25:15 How To Know If You're A Right Fit For A Role
28:04 LinkedIn Ads
32:50 LinkedIn Retargeting
35:50 Prioritized OKRs
45:30 Lesson & Advice
View all episodes
By Jason LalkBen Pollack is the Head of Marketing at Parabola and GTM, Expert in Residence at First Round Capital.
Ben talks about why he chose to join Parabola, his playbooks for startup marketing, and what has been working (and not working) for his team.
---------
We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe
_____
Follow Ben:
Linkedin: https://www.linkedin.com/in/ben-polla...
_____
Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter/X: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
---------
Timestamps:
00:00 Intro
3:20 Startup Marketing Career Path
6:30 How to Grow as a Marketing Leader
12:50 Lessons to Lead a Marketing Team
15:08 Scrappy Ways to Grow Your Pipeline17:10 Paid Search Mistakes for Startups
20:15 Retention Marketing
25:15 How To Know If You're A Right Fit For A Role
28:04 LinkedIn Ads
32:50 LinkedIn Retargeting
35:50 Prioritized OKRs
45:30 Lesson & Advice