Curious Founders (EN-PT)

Startup Metrics (EN)


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📘 This episode presents a guide to startup metrics, offers insights from 💼 venture capital professionals and 🚀 startup founders on essential performance indicators for early-stage companies.

It emphasizes the shift from 📈 prioritizing growth at all costs to demonstrating a path towards 💰 profitability and achieving ✅ product-market fit.

The guide breaks down metrics by 🧩 startup stage and 🏭 industry, providing:

  • 🧠 Definitions
  • 🛠️ Application methods
  • 📊 Benchmarks


within a framework like the 🪝 AARRR funnel (🔍 Acquisition, 🧪 Activation, 🔁 Retention, 💵 Revenue, 📢 Referral).

Key metrics discussed include:

North Star Metric,

📈 Conversion Rate,

💸 CAC (Customer Acquisition Cost),

📉 LTV (Lifetime Value),

🔄 Churn Rate,

📊 MRR (Monthly Recurring Revenue)

with a focus on the importance of 📍 tracking and analyzing data from the outset to make informed 💡 business decisions and tell a compelling 🎯 story to investors.

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Curious Founders (EN-PT)By Anderson Oliveira