Startup Playbook: Dealing with Competition

Knowing how to outpace competition is a difficult yet essential part of entrepreneurship. For a new startup, larger competing companies may have more resources, more employees, or more brand recognition. Yet there are strategies small product teams can employ to effectively take on competition. Matt Schlict, CEO of Octane AI, has developed a methodology that has worked for his team, the cornerstone of which is focusing on a vertical.   Show notes Matt Schlicht, CEO of Octane AI (2:22) Octane AI is an e-commerce chatbot that enables Shopify merchants to communicate directly with their customers through Facebook messenger Phil’s video about dealing with competition Chatbots Magazine is an online publication that has helped establish Octane AI as a voice in the chatbot space Ecommerce Magazine is another publication that gives Octane AI an opportunity to be at the forefront of e-commerce conversations   We want to hear from you Please send us your comments, suggested topics, and listener questions for future All Turtles Podcast episodes. Voicemail: +1 (310) 571-8448 Email: [email protected] Twitter: @allturtlesco with hashtag #askAT For more from All Turtles, follow us on Twitter, and subscribe to our newsletter on our website.