Founders Gone AI

Startup Seas: Navigating Triumphs and Trials

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Show Notes for Midlife CriSaaS: Adventures in SaaS Entrepreneurship

In this episode, our hosts Jeff, Kevin, and Steve dig into various topics surrounding SaaS entrepreneurship. They discuss Jeff's experience at a trade show, consider the value of hosting a booth at conferences, and explore the strategy behind gating access to a new software service.

Timestamps:
  • 00:00:32 - Jeff shares his experience at the National Retail Foundation conference
  • 00:02:43 - Discussing the pros and cons of setting up a booth at industry events
  • 00:04:14 - Lead generation strategies and tips for capturing leads at business conventions
  • 00:11:20 - Invitation of notable figures to team meetings and the outreach strategy
  • 00:57:46 - Steve explains his soft launch approach and his goal to personally interact with the first thousand customers
    • Resources Mentioned:
    • National Retail Federation (NRF) - The world's largest retail trade association.
    • LinkedIn article on Apple's App Store appeal mentioned by Hannah Meyer Hanson.
    • Once.com - DHH's new marketplace for buying software once.
    • Hey.com - Email service provider by the creators of Basecamp.
      Important Discussions:
      • Judging the value of investing in trade show booths.
      • The effectiveness of various types of swag at a conference as a marketing tool.
      • Lead follow-up strategies post-trade shows for converting leads to customers.
      • Identifying potential business leads through social media groups and newsletters.
      • Steve's strategy for a controlled soft launch for his SaaS product.
      • Marketing and growth tactics that are creative, non-traditional, and potentially more effective than generic advertising like Facebook ads.
        • Key Takeaways:

        The hosts engage in insightful discussions on networking and marketing for SaaS products. They highlight the importance of customer interaction from the early stages and the effectiveness of targeted, relationship-based marketing approaches over broad advertising campaigns.

        Follow the hosts on their SaaS ventures for more strategies, successes, and setbacks in the world of software entrepreneurship.

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        Founders Gone AIBy Kevin & Steve