My guest today is SO HONEST about the struggles of his first clothing line and what he's doing differently the second time around.  Grant Janke is a former network engineer who hated his job and decided one day to quit to start a business - even though he didn't have a clue what business it would be. He's currently working on his second clothing business -- this one in the mountain bike apparel niche, called El Roo Bike. Grant shares his failures, struggles, and the ways he thought things would go. 

• "I spent all this money trying to develop this artwork for these stupid damn t shirts and no one liked them."
• I had to have the perfect pattern. I had to have the perfect material. I had to have the perfect artwork. I had to have the perfect this... 
• Meanwhile,months are going by, and I'm not making any progress. I was stuck in that concept phase and the dollars just keep going and going and going.
• I was totally of the "build it and they will come" mentality. Which did not happen. I had no customers. 
• Week one, I was dead in the water and couldn't run any ads. I'm serious, my ads ran on Facebook for like, a day.
• I'm still in the stumble phase, but the stumbles are getting easier to recover from.

Show Notes and Links:  https://fashionbrainacademy.com/grant/ El Roo website:  https://elroo.bike/