The Startup Story

Startup Story LIVE: Emma Rose Cohen

Listen Later
About this episode

This week I am sharing a Startup Story LIVE session featuring Emma Rose Cohen. In this session, she shares everything she knows about running a successful Kickstarter campaign. Collectively Emma has raised over $2 million across two Kickstarter product campaigns. Her most recent campaign for the FinalWipe launch, even with the challenge of gaining global attention due to a pandemic, exceeded the initial goal in just a few hours of its launch.

Emma Rose Cohen is the founder of FinalStraw. FinalStraw is a collapsible and reusable straw for a sucking alternative that will help reduce plastic waste across the globe. Emma is a Kickstarter genius, and this week I am thrilled to share her Startup Story Live session with you.

In this episode, you'll hear.
  • Some of the crowdfunding challenges Emma has experienced and what she learned from them.
  • The tactics and strategies she employed in her successful Kickstarter campaigns.
  • How long it took her from the pre-launch phase to the launch phase of her first campaign.
  • Raising awareness of your Kickstarter campaign, including getting press coverage and more.
  • Some additional strategies people who are looking to drive traffic to the platform can employ.
  • Questions to keep in mind when preparing to launch and then later to run your campaign: "Why do people need this?" "What is the advantage of this product over, everything else that exists?" "And why should they trust you?"
  • Keeping backers of your Kickstarter campaign engaged and the product fulfillment process.
  • Emma's for creating significant video elements for the best conversion
    • Resources from this episode

    ExpressVPN: Get 3 Months Free → ExpressVPN.com/StartupStory

    The Startup Story Inner Circle: https://www.thestartupstory.co/vip
    FinalStraw: https://final.co/
    Emma Rose Cohen on LinkedIn: https://www.linkedin.com/in/emmarosecohen/
    The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
    The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
    The Startup Story on Instagram: https://www.instagram.com/thestartupstory

    Share the podcast

    The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.

    First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.

    Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you!

    Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.

    With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!

    EPISODE CREDITS

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

    He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

    Contact him today at https://emeraldcitypro.com/startupstory

    Special Guest: Emma Rose Cohen.

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Startup StoryBy James McKinney