The Startup Story

Startup Story LIVE: Sean Cannell

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About this episode

In this week's episode, we unpack the power of video content for your business with Sean Cannell of Think Media. Sean is a best selling author, YouTuber, and speaker centered on helping entrepreneurs and creatives build their influence with online video. Sean's YouTube channels have over one million subscribers, his videos have been viewed over 43 million times, and he has been featured as one of the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes.

On May 14th and 15th of this year, we held the first Startup Story Live event. It featured thirteen incredible founders from various industries. Over the coming weeks, I will be sharing some of these sessions for you to enjoy. Today, you will hear Sean Cannell's session, where he talked about how he pivoted his business from crisis mode to flourishing. Listen to hear how he used the power of video to catapult his company to the next level, and how you can too.

In this episode, you'll hear
  • Some of the principles Sean employed during his recession; the first was to protect your focus
  • If COVID-19 revealed anything to us, it's that you need an online offer.
  • Sean shares his belief that online video, live streaming, the ability to communicate via the internet and do business online is the new normal of skills we have to develop to keep our businesses protected, diversified, and able to weather the storm.
  • Why YouTube? Some of the statistics and reasons why you should be creating videos and posting to YouTube. The biggest: YouTube is a discovery machine.
  • Why it is essential to know what problem or problems you solve.
  • YouTube is a critical place for entrepreneurs and businesses to plant their flag.
  • The different kinds of videos you can make and why you should commit to creating content.
  • Sean answers the questions, "How do you make money with this?," "How do I grow viewership?" and "Where do I draw the line between what I give away for free versus what I sell?"
    • Resources from this episode

    ExpressVPN: Get 3 Months Free → ExpressVPN.com/StartupStory

    Sean Cannell on LinkedIn: https://www.linkedin.com/in/seancannell/
    Sean Cannell’s Startup Story Interview Episode: https://www.thestartupstory.co/episodes/sean-cannell-founder-of-think-media
    The Startup Story Inner Circle: https://www.thestartupstory.co/vip
    The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
    The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
    The Startup Story on Instagram: https://www.instagram.com/thestartupstory

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    EPISODE CREDITS

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

    He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

    Contact him today at https://emeraldcitypro.com/startupstory

    Special Guest: Sean Cannell.

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    The Startup StoryBy James McKinney