Guest: Florin Crăciun – International Sales & Business Development Consultant

What does it take to scale a startup from Central and Eastern Europe onto the global stage—and why does resilience matter more than ever?

In this insightful episode, Florin Crăciun draws from over a decade of experience guiding tech startups through every stage of their lifecycle. From bootstrapping and market validation to Series A funding, strategic turnarounds, and successful exits, Florin has seen what truly makes or breaks a business on its path to international growth.

Today, as a go-to-market strategy consultant for a UK-based Family Office, Florin works with technology companies that are either underperforming and in need of recovery or primed for massive global expansion. His hands-on expertise makes this conversation a must-listen for founders, investors, and entrepreneurs navigating uncertainty.

Whether you’re building, scaling, or reviving a business, this episode offers practical insights into execution, resilience, and the mindset shifts required for long-term success.

🔑 In this episode, you’ll discover:

• The most important lesson startups must learn before going global
• The first steps to take when fixing an underperforming company
• What investors really look for beyond the numbers in a pitch deck
• The leadership traits that help founders thrive internationally
• A mindset shift every entrepreneur needs to build a lasting business

💡 “Startups are not just about ideas—they’re about execution, resilience, and the courage to adapt.”

If there’s one message to take away, it’s this: the road to global growth is paved with clarity, discipline, and the ability to turn challenges into opportunities.

🚩 Chapters

00:00 – Introduction & Welcome

00:43 – About Florin Crăciun

02:20 – Most important lesson for startups before going global

08:49 – First steps to fix a struggling company 20:44 – What investors really look for beyond numbers

27:32 – Leader traits that help founders succeed internationally

35:06 – One mindset shift to build a lasting business

39:33 – Ending and key takeaways

🎧 Available on Spotify, YouTube & RSS.