Do you ever wonder what keeps the founder of Casper (https://casper.com/) awake at night? How they came to dominate podcast advertising? And how much your startup's name matters? (spoiler alert: not much)

In this episode of Collective Wisdom, Micah Rosenbloom (https://twitter.com/micahjay1) distills a dozen actionable tips from Casper's Philip Krim (https://twitter.com/pkrim), the mattress king of Brooklyn.

#9: 12 Startup Tips from Casper's Philip Krim, the Mattress King of Brooklyn

Founder Collective is a seed-stage VC fund that has invested in companies like Uber, Buzzfeed, MakerBot, HotelTonight, SeatGeek, and PillPack. Collective Wisdom is a podcast designed to highlight the unique attributes that make exceptional companies, well, exceptional. Each episode will provide strategies and tactics you can apply to your startup or job.

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Luck is an important part of any startup, but Match.com's CEO talks about how it shaped his career. He sold his first company for $30M before graduating college, but just weeks later the market crashed. In this clip he explores how you need to prepare yourself for luck and take advantage of it once it arrives.

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#8 Clip: How to Position Yourself To Get Lucky

Tinder has changed the way people date, but Match's CEO Sam Yagan (https://twitter.com/samyagan) explains what makes the site work—and it's more than the right swipe. Yagan explains how Facebook and instant messaging are the real game changers.

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#8 Clip: How Tinder Changed The Dating Game

In the early days of a startup, almost all press is good press. As you mature as a company, it becomes a more complex calculation. 

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#8 Clip: How Public Relations Changes Over the Life of a Startup

99% of founders would be well served by making sure their fundraising strategy dovetails with the prices their natural acquirers would pay. Basically, if the big players in your industry are stingy, don't raise tons of money, otherwise your exit opportunities may be limited.

Also, while design and product management are important, distribution is even more critical for marketplace-based startups.

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#9: 12 Startup Tips from Casper's Philip Krim, the Mattress King of Brooklyn

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