NF-Twins

Startups Are Harder Than Ever – Even with AI


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AI gave us the best tools to build fast—so why do startups feel harder than ever?

In this episode (#141), the twins break down:

  • The startup paradox: tech got better, but stress got worse

  • Why AI didn't simplify startups—it exposed underperformance

  • Inference costs vs. SaaS costs and why it matters

  • Why workflows beat wrappers in 2026

  • The power of storytelling and creator-led distribution

  • Why being calm might be the new founder flex

  • And how to survive running a marathon at Kenyan speed 🏃‍♂️💨

Chapters:
00:00 The Startup Paradox: Tools vs. Distribution
01:49 The Role of Small Teams in Startups
03:57 AI's Impact on Job Dynamics
06:28 The Importance of Distribution in Today's Market
09:18 Workflows and Efficiency in Startups
11:47 The Changing Landscape of Founders
14:49 The Marathon of Startup Life

🎙️ This one’s for founders, creators, and operators navigating the new AI-powered startup battlefield.

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NF-TwinsBy NF-Twins