https://blog.baremetrics.com/startups-keep-it-classy-5bba13285cc6

Every day founders have an infinite number of tiny decisions to make and it’s easy to get decision fatigue. In a moment of weakness you may do something dumb that hurts you, your team, your company, your brand or any one of a thousand other things.

So here’s an easy rule of thumb to help you when making decisions: keep it classy.