In this episode of Startups with Seoul, Chris Chae and Aviram Jenik dive into the evolving Korean startup landscape. If you're a Korean founder looking to go global, this conversation offers real insight into the mindset and strategy needed today.Key Highlights:00:11:52 — "We’re at a tipping point."00:22:44 — How your B2B buyer thinks ("My time is more expensive than the company’s money.")00:30:23 — "PLG (Product-Led Growth) is not a shortcut."00:33:49 — "What works in Latin America might not work in Korea."Who should watch:Korean founders preparing for U.S. expansionStartup teams curious about founder mindset shiftsAnyone balancing product, sales, and scale strategy in a global environment