The world has changed the way it operates and that includes how event planners need to think while working on international conventions. In this episode, Shawn Cheng, Project Manager at MCI and president of PCMA’s Canada West Chapter, shares his thoughts on the few things that international conventions are facing. You will hear more about the main reasons people attend conferences and how they need to be re-designed to work in the present scenario. He also talks about using gamification effectively to increase engagement in both virtual and hybrid event models.