In this exclusive episode Edelman Chief Media Ecologist Steve Rubel delivers a gripping keynote about the state of news media relations at the Digital Impact Conference in NYC .

Show notes:

1:13 - Intro to Rubel’s speech at the Digital Impact Conference.

2:51 - Rubel online public relations responsibilities at Edelman Digital.

3:46 - Rubel on the erosion of mass reach media.

5:21 - Rubel on the Twitter and FriendFeed of tomorrow.

5:58 - Rubel on the 53 percent of people not engaged with online media.

6:33 - Rubel on Google.

8: 47 - Rubel on today’s think signals.

19:02 - Rubel on breaking down the web using the example of the NBA widget strategy.

12:38 - Rubel on today’s attention crash.

14:13 - Rubel on Will it Blend from Blendtec.

16:13 - Rubel on high interest niches using the example of Popurls.

18:47 - Rubel on using Google Trends to track data.

22:06 - Rubel on how to employ collaboration in marketing communications using the ideas of controlled and open communication.

26:33 - Rubel on his idea of living room 2.0, where branded content like Flickr will be transported directly into the living room.

29:37 - Rubel on geek marketers.

31:19 - Rubel on hallucinations for the future like the bloggers behind, Anywired, some of the new digital nomads.

33:36 - Rubel on today’s corporate data leaks occurring through Facebook, Gmail or Yahoo conversations.

36:30 - Rubel takes a question on how to keep social media simple and still sustain the depth of the message.

39:36 - Rubel on corporate blogs and how they can and can’t work.

41:00 - Rubel takes a question on whether organizations should have their agencies ghost write blogs.

43:45 - End

Photo by Loic Le Meur.