This is an audio transcript of the 2006 ‘State of the State' Address: PRSA-LA's Annual Look at the Industry held on Jan. 18, 2006 in Los Angeles, California.

Panelists are:

Judy Johnson, Executive Vice President

Managing Director, Golin Harris Western Region, Bill Imada

President, IW Group, Magdalena Beltran-del Olmo

Vice President of Communications, California Wellness Foundation

Bob Feldman, Head of Corporate Communications

Dreamworks Animation SKG

Betsy Berkhemer-Credaire, President, Berkhemer Clayton

The panel was moderated by Mark Lacter, Editor, Los Angeles Business Journal.