The "Sunny's Silver Linings" #podcast is back in the new year and with a discussion on the state of the channel in the new year. Sean Francis, CEO of Technology Assurance Group, Michael Hornby, CEO of Techmentum IT, and Al Alper, CEO of Absolute Logic share valuable perspectives and offer invaluable advice to newcomers and established players alike. In their conversation with Sunny, they emphasize on the importance of a few steps every MSP leader must take: — Specialize for competitive edge: Tailor solutions to client needs, boosting MSP competitiveness. — Customer-centricity drives growth: Prioritize long-term relationships for business expansion. — Stay ahead with tech: Use AI and automation for streamlined operations and meeting client demands. — And much more Listen to the full episode now to gather all the insights in depth. #StateoftheChannel #SunnysSilverLinings #SSLPodcast #MSP