Part two of our series on the data & analytics market in 2025.

In this quarterly update, Shawn and Carsten share key developments shaping the data and analytics landscape. Key areas include increasing demand for AI governance, monitoring, and interoperability, as well as AI agents and the role of data sovereignty.

From a vendor perspective, metadata and semantic layers continue to be major strategic priorities. On the investment side, M&A activity is accelerating, with players acquiring specialists to support short-lived workloads for AI agents.

The series aims to provide a comprehensive perspective that considers the interactions among three groups (end users, vendors, and investors) to provide insightful observations on the ongoing trends and changes affecting the data analytics market.

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Podcast website: https://barc.com/de/the-data-culture-podcast/.

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