Part three of our series on the data & analytics market in 2025.

Is the AI hype finally meeting reality? In this quarter's market update, BARC experts Shawn Rogers and Carsten Bange cut through the noise to give you a clear-eyed view of the data and analytics landscape.

They start with a recent MIT study suggesting most companies are failing to get real value from AI and explore what this means for your strategy. From AI reality checks to vendor strategies and investment trends -- a 360-degree perspective on the industry in Q3 2025.

The series aims to provide a comprehensive perspective that considers the interactions among three groups (end users, vendors, and investors) to provide insightful observations on the ongoing trends and changes affecting the data analytics market.

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Podcast Info

Podcast website: <https://barc.com/de/the-data-culture-podcast/>.

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