Episode 7 of Season 2. Firstly, we want to hear from you! As we mentioned in the episode, I've never been asked to take part in a national opinion poll, nor has anyone I know. We've created our own simple yes-or-no poll on Suffrago to ask this question and see how many people actually come into contact with these polls that are so important.

Link is here: https://suff.ag/E1HKND

Back to the description. In this instalment, we have a returning hero! Dr Simon Wallace helped me start off this entire journey over two years ago with our first-ever episode. Now, he is back. And here to discuss polling as the CTO and Co-Founder of Suffrago. It's no secret that trust has eroded in polling, and they are increasingly incorrect, sometimes wildly wrong. What are the reasons for this? How does polling even work? How are people chosen? What are the data and statistical methods behind this? In this conversation, we get into it all. Here is a breakdown: 00:00 - Intro01:34 - Why is Modern Polling Broken and the History 11:54 - Can Polls be Manipulated and Abused & How Sampling Works 21:38 - How Suffrago is Solving the Problem24:44 - Local Press Needs to Change and Local Vs National Problems30:39 - How Do You Ensure Anonymity and Accuracy?36:02 - What Does The Future Look Like? Polling 2.039:29 - OutroAs usual, if you have any questions or thoughts (I'd be surprised if you didn't) comment them below and we can answer them or even do a follow up! Link to Suffrago: https://www.suffrago.org/You can follow Simon on LinkedIn here: https://www.linkedin.com/in/dr-simon-wallace/