The Live Commerce Playbook

Stay-at-Home Mom To TikTok Mompreneur One Life Hack at a Time


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This episode is part of the Professionals A-Z who are using TikTok for Business (BizTok), where I discuss with Lindsay Roggenbuck how she went from a corporate marketing woman to a stay at home mom. Being a stay at home mom was hard with only one income. After hearing about TikTok from a newsletter she took a leap of faith and never looked back.

Lindsay now has over 260k followers on the app in just 4 months!

"TikTok has helped me more than DOUBLE my Instagram following, helped me build a strong solid potential new customer email list for my business, as well as increase my sales from just one of my online business by 395% in one month!!"

In this Episode we discuss:

How she found her TikTok niche.

  • From Amazon Reviews to Life Hacks 

Figuring out your niche is sometimes a barrier to why someone does not start on TikTok!

  • Start at the ground floor of what you are good at.
  • Educate in laments terms the profession that you would love to educate.
  • Educate about your favorite hobbies, and ideas. 

How I found Lindsay on my FYP with her scissor sharpening video 

What are some of Lindsay's favorite life hacks?

  • Shredding cooked chicken with a hand mixer!!

Lindsay's TikTok Key To Success

  1. Stay Consistent
  2. Do not tie yourself down to one niche. 
    1. Keep 20% of your videos to trying new things. 
  3. Post Daily!
  4. Keep sharing videos that do well. 
    1. Watch your engagement and if your video performs well, make videos in that same format. 
  5. Never be afraid to test the waters on new content creations!

What is on Lindsay's FYP?

  • Cute babies
  • Cute puppies
  • Life Hack Videos
  • Recipes 
  • TikTok Gurus

Who are Lindsay's Favorite TikTokers?

  1. Crafty Moms
  2. 7daysofplay

Lindsay says these two accounts are great for moms who are at home with little ones, who are looking for fun activities to do with their kids. Especially during times like these with the pandemic.

If you are looking to grow your TikTok account and want to learn from someone like Lindsay, then head over to:

www.lindsayroggenbuck.com/tiktok

To sign up for her upcoming course. 

"If you are building a brand online and wanting to make multiple streams of income from your phone you NEED to be utilizing TikTok to exponentially grow your following faster than ever before! " - Lindsay Roggenbuck

ALL ABOUT THE GUEST

Lindsay Roggenbuck

Mompreneur / TikTok Creator with over 260k followers.

TikTok: lindsayroggenbuck
Instagram: Lindsay Roggenbuck
Facebook Group: CLUB ELEVATE 

ALL ABOUT THE HYPE TEAM

Be sure to subscribe to our YouTube channel at All About the Hype for the full video!

Host: Kyle Kaplanis

Follow me on:
TikTok: kylekaplanis
Instagram: Kyle_Kaplanis
LinkedIn: Kyle Kaplanis

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The Live Commerce PlaybookBy Kyle Kaplanis

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