00:01:38 digging your heels in

00:04:32 Listen to your audience

00:05:59 Left higher education

00:07:02 met the founder of the National Institute for Social Media.

00:07:28 took over as CEO

00:11:05 Go to a trusted advisor

00:13:38 start with listening

00:15:02 Stories From the Social Side

 Link to the e-book https://nismonline.org/shop/stories-from-the-social-side/

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