Let’s talk business: style + tricks ≠ money.

There’s more to the industry than skating itself. This panel explores the power of the industry to shape skateboarding, from the sacred ‘core’ to corporate ‘invasion’, Olympic dreams, and much more.

Panel: Nick Sharrat (The Palomino), Paul Shier (Adidas Skateboarding / Isle Skateboards), Kim Woozy (Mahfia TV), Josh Friedberg (USA Skateboarding), Claire Alleaume (Journalist)

Chair: Kyle Beachy (Vent City)