North Star Leaders

Stay Curious with Gautam Mehandru

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AI is making it easier than ever to create content, but also easier than ever to disappear into the noise. So how do you actually stand out when everything starts to sound the same? And what does it really take to balance short-term results with long-term brand in a world that’s moving this fast?

In this episode, Lindsay sits down with Gautam Mehandru, SVP of marketing at CrowdStrike, to talk about navigating modern marketing, leading through change, and why curiosity might be your most important advantage right now.

You’ll hear them discuss:

  • How Gautam’s path from engineering to marketing shapes the way he solves problems and leads teams
  • Why data isn’t optional anymore and what happens when decisions are driven by opinion instead
  • The real impact of AI on marketing today, including the rise of “AI slop” and how to cut through it
  • What it takes to stand out in crowded, noisy industries where everything starts to look the same
  • The ongoing tension between brand building and driving pipeline - and how to navigate both
  • Why alignment between sales and marketing matters more than ever in a full-funnel world
  • How staying curious (especially about AI) can be the difference between staying relevant or falling behind

    • Resources:

    Gautam Mehandru on CrowdStrike | LinkedIn

    Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

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    North Star LeadersBy Lindsay Pedersen