As winter drags on and exhaustion quietly sets in, Matt reflects on a familiar danger point in building something new: early traction without enough discipline. With a few clients secured and more opportunities emerging, he notices how easy it is to drift toward “busy” work — events, side projects, and clever ideas that feel productive but don’t actually scale. This episode is about learning to separate core function from distraction, using scalability as a hard filter for decision-making, and staying accountable when momentum is uneven. A candid look at the fragile middle stage of entrepreneurship, where clarity, focus, and restraint matter more than enthusiasm alone.

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