The advertising agency business is rapidly changing making learning and development more essential than ever. In this episode of Powered by Learning, Sean McGlade, Senior Vice President of Talent and Learning Solutions at the 4As, shares how the association provides agencies of all sizes with innovative learning experiences that keep their business leaders, media strategists and technical and creative teams ahead of the competition. 

4As Sean McGlade explains how his organization equips member agencies to upskill talent, embrace AI, and build future-ready teams. Here are some of his key takeaways. 

• Learning is a stabilizer during change. Communicating and investing in L&D helps employees feel supported and confident as industries evolve.
• AI is reshaping roles—and training must evolve too. The 4As is using AI to personalize on-demand learning and enhance creativity while keeping the human element central.
• Cohort and community learning strengthen culture. Bringing learners together fosters engagement, inclusion, and real-world application.
• Subscription models reduce barriers to professional development. The 4As new approach simplifies access to learning while meeting agencies where they are.
• Partnerships and curation amplify impact. A small but mighty L&D team at the 4As collaborates with subject-matter experts and members to deliver relevant, high-quality training at scale.

Learn more about the 4As

Powered by Learning earned Awards of Distinction in the Podcast/Audio and Business Podcast categories from The Communicator Awards and a Gold and Silver Davey Award. The podcast is also named to Feedspot's Top 40 L&D podcasts and Training Industry’s Ultimate L&D Podcast Guide.

Learn more about d'Vinci at www.dvinci.com.
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