The make-up of products and systems has changed -- Today's products are much smarter, due to an large increase in embedded electronics and software.This has led to a commensurate increase in product and system complexity.  To meet the demands of today’s savvy consumers -- smart companies are seeking new ways to gain a competitive advantage.  Speakers, Steve Shoaf, and Kimberly Gist.

The make-up of products and systems has changed -- Today's products are much smarter, due to an large increase in embedded electronics and software.This has led to a commensurate increase in product and system complexity. To meet the demands of today’s savvy consumers -- smart companies are seeking new ways to gain a competitive advantage. Speakers, Steve Shoaf, and Kimberly Gist.

Staying Ahead with Smarter Products - New Ways to drive Competitive Advantage

The IBM Rational podcast series is focused on driving skills to help govern the business process of software and systems delivery. The series features video and audio interviews with IBM thought leaders and technical experts, talking to you about adapting the unique needs of business and IT for delivering software and software-based systems, whether on a distributed or mainframe platform. Tune in regularly as Rational Talks to You!

Share Staying Ahead with Smarter Products - New Ways to drive Competitive Advantage

Sign up to save your podcasts

Staying Ahead with Smarter Products - New Ways to drive Competitive Advantage

Staying Ahead with Smarter Products - New Ways to drive Competitive Advantage