Sign up to save your podcasts
Or
Share Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business
We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency.
Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on:
- The challenge of combining two distinct consumer brands - and adapting them for a business audience
- Building an agile and motivated in-house agency team
- Keeping the creative spark alive in a corporate environment
- The secret sauce behind his team's "family-like" culture (spoiler: it involves innovation days and breaking down silos)
Get the inside scoop on balancing short-term wins with long-term brand building, and learn how clear communication keeps this massive creative engine humming.
Whether you're a creative leader, senior marketer, or just curious about the inner workings of big tech creativity, this episode is packed with actionable insights and behind-the-scenes stories you won't want to miss.
Tune in for a dose of inspiration and a glimpse into the inner workings of in-house creative teams in the B2B tech world.
00:00 Welcome to the Change Makers
00:51 Introduction to Virgin Media O2
02:12 The Power of Brand Unification
04:01 Clientele and Market Focus
05:27 Building an In-House Creative Team
07:54 In-House vs. Agency Dynamics
14:10 Maintaining Brand Consistency
17:01 Innovation and Engagement Strategies
23:52 Marketing Team Dynamics
24:47 Innovation Day Activities
27:04 Showcasing Internal Work
31:44 Defining Success for the Team
36:45 Building a Creative Culture
39:39 Challenges and Opportunities in B2B
44:57 Conclusion and Final Thoughts
Send us a message if you enjoyed this episode
If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration
And finally please rate our podcast on Apple if you enjoyed it!
✌️
View all episodes
By Shaped ByWe're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency.
Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on:
- The challenge of combining two distinct consumer brands - and adapting them for a business audience
- Building an agile and motivated in-house agency team
- Keeping the creative spark alive in a corporate environment
- The secret sauce behind his team's "family-like" culture (spoiler: it involves innovation days and breaking down silos)
Get the inside scoop on balancing short-term wins with long-term brand building, and learn how clear communication keeps this massive creative engine humming.
Whether you're a creative leader, senior marketer, or just curious about the inner workings of big tech creativity, this episode is packed with actionable insights and behind-the-scenes stories you won't want to miss.
Tune in for a dose of inspiration and a glimpse into the inner workings of in-house creative teams in the B2B tech world.
00:00 Welcome to the Change Makers
00:51 Introduction to Virgin Media O2
02:12 The Power of Brand Unification
04:01 Clientele and Market Focus
05:27 Building an In-House Creative Team
07:54 In-House vs. Agency Dynamics
14:10 Maintaining Brand Consistency
17:01 Innovation and Engagement Strategies
23:52 Marketing Team Dynamics
24:47 Innovation Day Activities
27:04 Showcasing Internal Work
31:44 Defining Success for the Team
36:45 Building a Creative Culture
39:39 Challenges and Opportunities in B2B
44:57 Conclusion and Final Thoughts
Send us a message if you enjoyed this episode
If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration
And finally please rate our podcast on Apple if you enjoyed it!
✌️