Imagine hearing about a startup that skyrocketed to success overnight. Suddenly, you feel pressure to pivot your business model to replicate that success. That’s the availability heuristic at work—using recent or memorable events to make decisions rather than relying on data or broader trends. Entrepreneurs can use this mental shortcut strategically but must guard against being misled by it.

source: https://acalytica.com/blog/staying-focused-amid-recent-events

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