What happens when AI Overviews, core updates, and real-world SEO collide?

In this episode of The Search Session, host Gianluca Fiorelli sits down with MJ Cachón, the Spanish SEO consultant and strategist known for her work across data-driven search, business strategy, and complex site migrations. From the shifting impact of AI on brands of every size to the lingering misunderstandings around rankings, MJ offers a grounded perspective on what’s changing - and what’s not. 

She dives into lessons learned from Google core updates, why education still matters, how SEOs and developers can collaborate without friction, and where AI tools can enhance (but never replace) human expertise. A sharp, practical conversation for anyone navigating the evolving search ecosystem. Tune in and get ready for clarity.

This is the 37th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• 00:07 Meet Our Guest: MJ Cachón
• 02:33 Managing Client Expectations
• 11:29 Visibility vs. Traffic: The New Value Proposition
• 19:47 SEO's Role in Brand Building
• 24:08 Core Update Analysis & Patterns
• 30:16 Website Migration: Common Mistakes & Best Practices
• 33:47 Managing Developer Relationships
• 38:25 AI Tools in Daily SEO Work
• 45:39 Learning from Failure: The User Agent Mistake
• 48:38 Personal Life & Interests

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/staying-grounded-ai-driven-seo-mj-cachon 

Where to find MJ Cachón

• LinkedIn: https://www.linkedin.com/in/mjcachon/  
• X: https://x.com/mjcachon 
• Website: https://www.mjcachon.com/ 
• Laika Agency: https://laikateam.com/  

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  

Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

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