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A lot of rebrands stop at the surface — new logos, fresh colors, maybe a tagline. But true transformation starts inside the company. Culture, operations, and how people work every day are what really drive lasting change. And when there’s also a market pivot or strategic shift in play, that disconnect between image and reality can create real friction. Employees can feel lost, customers can feel confused, and the repositioning risks falling flat.
That’s exactly why I invited Mike Stolz onto the Klarhet Shift. Mike has lived this challenge: keeping revenue flowing from a legacy business while moving into a more lucrative market. His secret? Using core values as the anchor for alignment.
In this conversation, Mike and I cover:
If you’ve ever wondered how to ground a pivot in something deeper than branding, this episode will resonate.
Connect with Mike Stolz on LinkedIn
.
Learn more about Klarhet Compass and our services at k-compass.com/shift
A lot of rebrands stop at the surface — new logos, fresh colors, maybe a tagline. But true transformation starts inside the company. Culture, operations, and how people work every day are what really drive lasting change. And when there’s also a market pivot or strategic shift in play, that disconnect between image and reality can create real friction. Employees can feel lost, customers can feel confused, and the repositioning risks falling flat.
That’s exactly why I invited Mike Stolz onto the Klarhet Shift. Mike has lived this challenge: keeping revenue flowing from a legacy business while moving into a more lucrative market. His secret? Using core values as the anchor for alignment.
In this conversation, Mike and I cover:
If you’ve ever wondered how to ground a pivot in something deeper than branding, this episode will resonate.
Connect with Mike Stolz on LinkedIn
.
Learn more about Klarhet Compass and our services at k-compass.com/shift