Traci and Isabelle discuss Isabelle’s collaborative approach to a strong digital strategy. Particularly, the challenges and fears around data, framing the problem, and how to address solutions by listening to the story the data is telling. Isabelle is a strategic marketing leader with over 20 years of experience optimizing customer-centric digital transformation in healthcare and nonprofit management. As a digital data strategist, Isabelle seeks to align technology and data with organizational objectives and educates cross-functional partners with meaningful insights.