“Why is my email going to the junk folder?” and “Why is the email I send ending up in the spam folder?” are questions that we get all the time. The thing is, for most people email deliverability is a distant land, where we speak a foreign language. So here is a plain English explanation of one of the reasons that your email may be going to the spam folder. (‘Deliverability’ refers to making sure that the email you send lands in the inbox, and, when it is ending up in the spam folder (or not being delivered at all), what is going on, and how to fix it.)

Prefer to read it? You can do that here: https://www.isipp.com/blog/staying-out-of-the-spam-folder-101-are-people-reading-your-email/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com