This is one of the most revealing and personal interviews I have ever conducted with a truly inspirational, incredibly successful Sales executive, human relationship expert, best-selling author, keynote speaker, leadership guru, football athlete, renowned entrepreneur, consultant, coach, and mentor in the pharmaceutical industry Jerry Acuff.  He has been invited to speak to the White House on Healthcare Reform, received a multitude of awards and recognition as a CEO, executive, coach, and consultant, and he continues to coach other sports coaches to lead them to championships! The conversation is minimally edited and I highly recommend you listen to all of it either at once or in different sessions because of the amount of stories and specific examples of wisdom he shared with me so generously. 

In our interview Jerry shares candid and colorful personal stories and experiences, success stories and failures of his rise throughout his career,  the pivotal moments and most important relationships in his life. Throughout our conversation, he shares important deals from real world scenarios and specific tips to coach, mentor, persuade, differentiate yourself as well as your products and businesses, to grow sales, among others. Jerry presents his philosophy on customer service, selling approaches and models, and the value of mentorship among the next generation leaders. We discuss the role of medical science liaisons and pharmaceutical sales representatives in the continuum of patient care, and the factors in the decision-making of physicians, oncologists, and doctors of various specialties on selecting different treatments. Ultimately, Jerry personifies a tremendously gifted and driven individual who teaches the importance of observing the human condition, staying personal and energized to develop as an individual and a business professional regardless of the industry. And so, this conversation is the exact lift and source of energy and inspiration all of us need to hear in the period of time we are living this fall 2020!