Author: Michael A. Cusumano. As the business world moves into an era of simultaneous innovation and commoditization enabled by digital technologies, managers around the world are asking themselves how they can both adapt to rapid changes in technology and markets and still make enough money to survive. To provide answers to these important and urgent questions MIT Sloan School of Management Professor Michael Cusumano draws on nearly 30 years of research into the practices of global corporations that have been acknowledged leaders and benchmark setters. Published by Oxford University Press